CHASE

CHASE: Our Specialist Strategic Marketing & Action Business Team

Our team of highly qualified marketing professionals love nothing more than helping our clients succeed.  Through our professional guidance, we craft and develop marketing programmes to achieve the most memorable outcomes, highest user engagement, greatest audience experience and solid Return-On-Investment (ROI).

We provide strategic guidance and clarity for our clients and work closely with them from the planning stage through tactical execution, reporting, and success benchmarking & improvement planning.  We are meticulous and careful, but also a little daring – when it’s appropriate to be so.

The CHASE business team are highly specialised, with a a holistic remit that looks at your marketing mix, business functions and presence to help identify where improvements can be made and set plans in motion to achieve them.  CHASE specialise in multi-channel, integrated marketing planning, business strategy & strategic marketing, content marketing & marketing automation and eCommerce implementation & optimisation.

I want to discuss how CHASE can help my business!

Content

Content Marketing Planning & Execution

‘Content Marketing’ is not just for corporate giants and well-known brands, it’s now within the reach of every business and organisation.  Better still, its more affordable than ever before!  Content Marketing acts to ‘pull’ audiences in, as opposed to the more traditional marketing ‘push’ of promotional messages and content to an audience with whom we hope we resonate.  It is, as such, vital for the modern enterprise and all brands who want their voice to be heard and remembered.

Content marketing is incredibly powerful for start-ups and forward-thinking growing businesses that wish to leverage their unique competences to create a ‘fair playing field’ with much bigger and well-resourced businesses, based purely on their content output and the values that underpin them.

A content marketing approach needs to be developed across your entire business and can be very useful in identifying ‘sub-audiences’ and ‘social tribes’ that align with the values of interests of your brand and your product or services.  Effective content outreach allows you make a connection with those interested in the same things as you.  Developing a mutually beneficial content relationship with your audience is the crucial aspect of content marketing and we are here to help and looking forward to getting started.

I want to discuss how Content Marketing works!

Holistic

‘Marketing Mix’ Management & Optimisation

The ‘Marketing Mix’ is the rich and varied tapestry of marketing channels that combine to deliver the integrated experience, for your audience.  With solid Marketing Mix Management, the experience can be seamless and truly multi-channel.  In a world where consumers demand not only omni-channel 24/7 contact, but a seamless Customer Experience (CX) across all platforms, technologies and time-zones, the holistic management of the marketing mix is more important than ever before.

Integrated marketing is an approach to create a unified and seamless experience for consumer to interact with the brand by designing and directing all communication (advertising, sales promotion, direct marketing, public relations and digital marketing) in such a way so that all work together as a unified force and centres around a strong and focused brand image.

I want to discuss my Holistic Mix!

Automation

Marketing Automation, Drip Campaigns & Funnel Management

Marketing Automation, sometimes called MA, enables and automates the business function of marketing, prospect nurturing and drip-fed, trigger-led, marketing message distribution.

Messages are sent automatically, according to sets of instructions called workflows, which we can help you create.  Workflows may be defined by templates or custom-built from scratch and we can even modify them on-the-fly to optimise your journey and steer better results.

By automating marketing messages across the marketing channels – via email, web, social, and text – content and reminders can be dripped out to your subscribers.  Equally, messages can be prompted by behaviour triggers, such as downloading something or abandoning a shopping cart, or in contrast the lack of action, such as failing to respond or complete an online journey.

I want to discover what Marketing Automation can do!

Strategy

Strategic Marketing, Branding & Growth Strategy

Marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.  It tells you what to say, how to say it, when to say it and who exactly to say it to, in order achieve successful outcomes.  Our team will work closely with you, to plan, implement and optimise a full marketing plan from the start of the journey forwards.

Whether you are looking for strategic review or direction, for a current or future business or project, our strategic marketing team can help.  We build the process around you and look at the internal and external factors that contribute to your uniqueness and build on that to leverage your unique set of competences to help you create competitive advantage.

What is Strategic Marketing and how can it help me?

eCommerce

Payment Platforms, Technologies & Services

Its never been easier to have goods and services delivered straight to your door.  eCommerce offers businesses of any size the chance to compete with the largest retail giants, offering bespoke packages, personalisation, fast delivery and often high degrees of affordability.

User Experience (UX) is one of the most potent and influential factors in the purchasing decision, often making the difference between your customer buying on your site or elsewhere.  We can create and optimise bespoke online shops that can deliver real competitive advantage, all of which are mobile optimised as standard.  Our team of designers and programmers will work with you and your budget to design an appropriate eCommerce platform for your business that will serve your needs perfectly now and as you grow.

Naturally we can help you acquire customers too!  Our teams can use social media, digital content, search engines, and email campaigns to attract visitors and facilitate purchases online.

I want to discuss eCommerce ASAP!

One Group: Five Business Teams: One Vision

To deliver our customers compelling experiences & creativity, as well as accountable results and a high level of support, within an ever-evolving marketing spectrum.

One Group: One Focus: Your Growth

From start-ups to leading multi-national organisations, growing your business is what we are experts at.  We are passionate and committed to your growth and success, so we welcome you to start your journey with us today.

Our Services

Our ever-expanding, broad array of sophisticated marketing and growth services allows us to identify which solutions and configurations will optimally satisfy your marketing & business goals, drives positive experiences and audience engagement, exceed your expectations and deliver a solid Return-On-Investment (ROI).

Our Approach

We strongly believe in our unique approach.  Here at PMG, we champion our Business Improvement System, BUSINESS FIRE, which is designed to set your business alight!  Through our bespoke, progressive approach, we can develop both your business and your brand in a thorough and thought-provoking way.  Our robust model builds on our expertise in strategic marketing and develops your business across three core phases and twelve sequential steps.

Our Team

Love what they do!  We are passionate about marketing and brand-building.  Across our five core teams of CHASE, LIVEContact Nexus, the Insight Data Index & Studio 222, we have it covered.  Our teams come together effortlessly and seamlessly, with the single goal of providing you the highest level of service and competence possible.  

What do PMG specialise in?

How can PMG boost my business?

I’d like to learn more about PMG!

Contact the Team

Contact us

Email Marketing Client

“I engaged Permission Media Group with Gareth and Andy in January 2018 ago supply us with data for our project.  In the last 8 months Permission Media Group’s supply of data has been central in the development and success of our marketing efforts.

They have far out-performed anything else we have encountered during my many years of direct sales and marketing with open and click through rates higher than I have ever seen.

Both Gareth and Andy are great to work with and I have no hesitation in recommending to others!”

Data Partner & Technology Pioneer

Direct Mail Client

We have been working with Permission Media for some time now for our own and for client data use. We have pushed Gareth and their team to the limit with some very specific requirements – which they have handled both professionally and efficiently.

The data always meets our requirements, they go to great care to ensure that the data profile meets our needs. 

Having been purchasing data for many years it is refreshing to be able to learn something every time we communicate with them.

Marketing Agency & Mailing House

Search Marketing Clients

“I am in awe of Permission Media’s passion and knowledge for SEO – they have the quest to be the best and are proactively on top of their specialism.”

Leading UK University

“They are one of the best in the SEO business. Highly recommended.”

e-Commerce & Marketing Consultant

“On a professional and personal level working with Permission Media is a tremendously positive experience. Their expertise is coupled with the humility required to connect and explain to the uninitiated and to follow up with results!”

Gaming Sector

Telemarketing Data Client

“I can whole-heartedly give the thumbs-up for delivering the best data we’ve ever used.

The connectivity is second to none and their sophisticated approach to targeting the right data for you will leave you in no doubt that they are at the top of their game.

If you want to take your telemarketing to the next level, try these guys! You won’t be disappointed!”

Business-to-Consumer (B2C) Call Centre

Lead Generation Data Client

I’ve had the pleasure of working with Gareth for a number of years on a variety of projects, most notably lead generation. Not only has he been someone who has pedigree within this area, providing me with great insight and wisdom, but he also shares passionate ethos to success.

I believe his desire to be ‘the best he can be’ will propel him to levels of achievement most can only dream about.

Business-to-Consumer (B2C) Service Provider