Content Marketing & Marketing Automation
Use content to reach those who are seeking you out, then develop sustainable sales-ready prospect streams with automated messaging and content release, along the predefined journey of your sales funnel.
Content Marketing & Marketing Automation have come a long way and are more accessible than ever before! In this new era, Marketing Automation platforms have become an essential part of most Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing and demand-generation environments. In the past the cost of these systems has been out of reach for some businesses, but there are now services and solutions that cater for every budget, brief and requirement, regardless of the size of the business or project.
Our Content Marketing & Marketing Automation (MA) specialists are on-hand to support your planning, implementation and optimisation. Before working with us, many clients have reported having access to a great platform, but not knowing how to get the most from it, or not having the necessary sales & marketing collateral to tell their story effectively. As a result, their MA investment has garnered little return. With our on-going expertise and support, we ensure your amazing system and story reach the intended audience, at the right time, in the right way and within budget. We are not tied to any specific platform, so can therefore offer impartial consultancy and campaign management, to make sure you get the best value and platform, for your business or organisation.
It is imperative that your programme is well thought-out and executed, resourced and managed, to enable you to deliver appropriate and interesting content, to support your sales life-cycle with the correct information, when prompted by your prospect’s actions or failure to act, such as shopping cart abandonment.
Getting the most from your ‘Marketing Mix’
Getting the ‘Marketing Mix’ right isn’t easy, as we all know. Countless options, time- and attention-poor consumers and business decision-makers, makes an already difficult task harder still. Business-to-Business (B2B) direct marketers are having to engage an ever more savvy decision-maker, who are increasingly protected by gatekeepers & gate-keeping technology, to keep you at arms-length, or who are protective of their time to such a degree, that they are unwilling or unable to talk to you over the telephone. Business-to-Consumer (B2C) marketeers on the other hand, have the challenging and unenviable task of breaking through the noise to reach an ever-more unwilling and uninterested general public, especially millennials, unless you communicate with them on their terms. Coupled to all of this challenge, the relentless pace of technological and socio-political change and more heightened competition in most sectors than ever previous, results in direct marketing being harder today than ever before.
Other ways we can help
Learn more about our other 7 core service areas
Our World-Class service scope is encapsulated in the Service Octagon
PMG’s 8-sided Service Octagon represents the primary areas of our experience; however these service themes do not operate in isolation. More often than not, our clients ‘pick and mix’ the precise selection of business development and marketing services, which, when combined, admirably solve the specific marketing and growth challenges they are faced with at that time.
As requirements and business hurdles change over time, the vast array of expertise within the Service Octagon is always available to assist our clients and partners deliver service excellence and customer experiences that exceed expectations, as well as, phenomenal business growth.