Lead Generation

Lead Generation Services

As we all know, Lead Generation is the lifeblood of most business growth.  As such, a business or organisations ability to generate a sustainable stream of prospects for a a fundamental aspect of their survival and underpins the vast of majority of sales & marketing endeavours.

Regardless of your market sector, preferred Route-To-Market (RTM) and product or service, our campaign planners, strategists and lead generation experts can help plan and execute a solid and reliable lead generation programme to fuel your growth and fill your sales funnel.

Our meticulous process starts with the fundamentals and with whom we are targeting.  Business-to-Consumer (B2C) campaigns start with exploring the demographic subtleties of your target market and the typical assumed attributes of your prospect or customer, along key demographic ranges and values such as age, life-stage, financial status and interests, insofar as they can be practicably and ethically accessed.  We can also test assumptions by taking secure receipt of, and interrogating, your customer data to explore the patterns and trends of your dominant customer profile or profiles.  Our Business-to-Business (B2B) campaigns follow a similar route, albeit via the exploration of firmographic characteristic and subtilties, to ensure our market approaches are contacting the correct types of businesses.

Our Lead Generation solutions cover online & offline, business and consumer, across all communication channels & contact mediums. Whether you are looking to test new options or optimise current ones, we are here to support. Are experienced and expert lead generation teams can, uniquely, help with a bewildering plethora of channels on a performance basis (charged per lead), including radio, press, online co-registration, online native adverting, face-to-face, in-store and customer loyalty experiences. On top of all of this, we can help with the strategy and creative aspects that underpin the programme, as well as the validation and secure delivery of the real-time lead processing and Conversion Rate Optimisation (CRO) of your existing lead journey.

Cost-Per-Lead Telephone Leads

Cost-Per-Lead Radio Leads

Cost-Per-Lead Online Leads

Cost-Per-Lead Newspaper Leads

Delivery & Validation

Cost-Per-Lead Native Advertising

Cost-Per-Lead Newspaper Leads

Cost-Per-Lead Face-to-Face Leads

Pay-Pay-Click Advertising

Conversion Rate Optimisation

I’d like to know which lead generation options might work best for me!

New to Lead Generation?

Beginner Winners can learn and grow with the help of our training & development material and entry-level service plans which helps with every aspect of their growth.

Learn more about our Beginner Winner support packages

Existing brand, looking to expand?

Brands, Blue-Chips & other League Leaders can sign up for our support packages and high-end service plans to dominate their markets or enter new ones.

Learn more about our League Leader support packages

Getting the most from your ‘Marketing Mix’

Getting the ‘Marketing Mix’ right isn’t easy, as we all know.  Countless options, time- and attention-poor consumers and business decision-makers, makes an already difficult task harder still.  Business-to-Business (B2B) direct marketers are having to engage an ever more savvy decision-maker, who are increasingly protected by gatekeepers & gate-keeping technology, to keep you at arms-length, or who are protective of their time to such a degree, that they are unwilling or unable to talk to you over the telephone.  Business-to-Consumer (B2C) marketeers on the other hand, have the challenging and unenviable task of breaking through the noise to reach an ever-more unwilling and uninterested general public, especially millennials, unless you communicate with them on their terms.  Coupled to all of this challenge, the relentless pace of technological and socio-political change and more heightened competition in most sectors than ever previous, results in direct marketing being harder today than ever before.

We will work with you to understand your business and identify areas for growth and concern, as part of our three stage, 12 step, developmental Business Improvement Programme, BUSINESS FIRE. Contact us today to see how it can transform your business.


Discover our unique approach to consultatively and progressively developing you business

Other ways we can help

Learn more about our other seven disciplines


Communications & Contact Centre

Print, Pack & Postage

Data Science 

Content Marketing & Automation

Lead Generation

Search & Social

Creative & Video

Or explore the full Service Octagon

Our World-Class service scope is encapsulated in the Service Octagon

PMG’s 8-sided Service Octagon represents the primary areas of our experience; however these service themes do not operate in isolation. More often than not, our clients ‘pick and mix’ the precise selection of business development and marketing services, which, when combined, admirably solve the specific marketing and growth challenges they are faced with at that time.

As requirements and business hurdles change over time, the vast array of expertise within the Service Octagon is always available to assist our clients and partners deliver service excellence and customer experiences that exceed expectations, as well as, phenomenal business growth.

Contact the Team

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Email Marketing Client

“I engaged Permission Media Group with Gareth and Andy in January 2018 ago supply us with data for our project.  In the last 8 months Permission Media Group’s supply of data has been central in the development and success of our marketing efforts.

They have far out-performed anything else we have encountered during my many years of direct sales and marketing with open and click through rates higher than I have ever seen.

Both Gareth and Andy are great to work with and I have no hesitation in recommending to others!”

Data Partner & Technology Pioneer

Direct Mail Client

We have been working with Permission Media for some time now for our own and for client data use. We have pushed Gareth and their team to the limit with some very specific requirements – which they have handled both professionally and efficiently.

The data always meets our requirements, they go to great care to ensure that the data profile meets our needs. 

Having been purchasing data for many years it is refreshing to be able to learn something every time we communicate with them.

Marketing Agency & Mailing House

Search Marketing Clients

“I am in awe of Permission Media’s passion and knowledge for SEO – they have the quest to be the best and are proactively on top of their specialism.”

Leading UK University

“They are one of the best in the SEO business. Highly recommended.”

e-Commerce & Marketing Consultant

“On a professional and personal level working with Permission Media is a tremendously positive experience. Their expertise is coupled with the humility required to connect and explain to the uninitiated and to follow up with results!”

Gaming Sector

Telemarketing Data Client

“I can whole-heartedly give the thumbs-up for delivering the best data we’ve ever used.

The connectivity is second to none and their sophisticated approach to targeting the right data for you will leave you in no doubt that they are at the top of their game.

If you want to take your telemarketing to the next level, try these guys! You won’t be disappointed!”

Business-to-Consumer (B2C) Call Centre

Lead Generation Data Client

I’ve had the pleasure of working with Gareth for a number of years on a variety of projects, most notably lead generation. Not only has he been someone who has pedigree within this area, providing me with great insight and wisdom, but he also shares passionate ethos to success.

I believe his desire to be ‘the best he can be’ will propel him to levels of achievement most can only dream about.

Business-to-Consumer (B2C) Service Provider