Lead Generation Services
As we all know, Lead Generation is the lifeblood of most business growth. As such, a business or organisations ability to generate a sustainable stream of prospects for a a fundamental aspect of their survival and underpins the vast of majority of sales & marketing endeavours.
Regardless of your market sector, preferred Route-To-Market (RTM) and product or service, our campaign planners, strategists and lead generation experts can help plan and execute a solid and reliable lead generation programme to fuel your growth and fill your sales funnel.
Our meticulous process starts with the fundamentals and with whom we are targeting. Business-to-Consumer (B2C) campaigns start with exploring the demographic subtleties of your target market and the typical assumed attributes of your prospect or customer, along key demographic ranges and values such as age, life-stage, financial status and interests, insofar as they can be practicably and ethically accessed. We can also test assumptions by taking secure receipt of, and interrogating, your customer data to explore the patterns and trends of your dominant customer profile or profiles. Our Business-to-Business (B2B) campaigns follow a similar route, albeit via the exploration of firmographic characteristic and subtilties, to ensure our market approaches are contacting the correct types of businesses.
Our Lead Generation solutions cover online & offline, business and consumer, across all communication channels & contact mediums. Whether you are looking to test new options or optimise current ones, we are here to support. Are experienced and expert lead generation teams can, uniquely, help with a bewildering plethora of channels on a performance basis (charged per lead), including radio, press, online co-registration, online native adverting, face-to-face, in-store and customer loyalty experiences. On top of all of this, we can help with the strategy and creative aspects that underpin the programme, as well as the validation and secure delivery of the real-time lead processing and Conversion Rate Optimisation (CRO) of your existing lead journey.
Getting the most from your ‘Marketing Mix’
Getting the ‘Marketing Mix’ right isn’t easy, as we all know. Countless options, time- and attention-poor consumers and business decision-makers, makes an already difficult task harder still. Business-to-Business (B2B) direct marketers are having to engage an ever more savvy decision-maker, who are increasingly protected by gatekeepers & gate-keeping technology, to keep you at arms-length, or who are protective of their time to such a degree, that they are unwilling or unable to talk to you over the telephone. Business-to-Consumer (B2C) marketeers on the other hand, have the challenging and unenviable task of breaking through the noise to reach an ever-more unwilling and uninterested general public, especially millennials, unless you communicate with them on their terms. Coupled to all of this challenge, the relentless pace of technological and socio-political change and more heightened competition in most sectors than ever previous, results in direct marketing being harder today than ever before.
Other ways we can help
Learn more about our other seven disciplines
Our World-Class service scope is encapsulated in the Service Octagon
PMG’s 8-sided Service Octagon represents the primary areas of our experience; however these service themes do not operate in isolation. More often than not, our clients ‘pick and mix’ the precise selection of business development and marketing services, which, when combined, admirably solve the specific marketing and growth challenges they are faced with at that time.
As requirements and business hurdles change over time, the vast array of expertise within the Service Octagon is always available to assist our clients and partners deliver service excellence and customer experiences that exceed expectations, as well as, phenomenal business growth.