UPDATED: 17.12.2018

Who are we?

We are a Direct Marketing company called Permission Media Group registered in England and Wales under company registration number 11125503, whose registered office is at 33 Cavendish Square, London, W1G 0PW.

Permission Media Group is registered as a data controller with the Information Commissioner Office (ICO) ZA394532 under number.


Our data collection practices


Permission Media Group is a leader in the marketing services industry, so we adopt and implement best practices and diligently seek to follow all laws governing the acquisition, compilation and distribution of consumer data. These practices include careful screening of data sources, ongoing internal audits, and appropriate consumer notice and choice.


Why do we process your information?


We process your information to share with Third Party Data Controllers to bring you information about Products and Services that may be of interest to you and include such things that may help you save money, borrow money, reduce debt, bringing you the best deals and latest products and services, improve your health and fitness, create more value for money, entertain and benefit you and your family.


Who do we share your information with?


Marketing Services Companies:

Data OD Ltd

Calls Wharf

2, The Calls



UK-0897651 ZA1234567 Data controller who will use and share your information with other companies

for marketing purposes by Email, Telephone and Direct Mail, as described in the following privacy policy:

Home Finance Advice Holdings Limited T/A Mortgage Advice Services & T/A Home Insurance Services

16 St. Christopher’s Way,

Pride Park,


DE24 8JY

UK-08038330 Z3424836 Data controller who will use your information for marketing purposes by Telephone to offer Financial Services, as described in the following privacy policy:

What kind of Products and Services can you expect to hear about?

 Sector Description and examples
  • Online retail
  • General stores
  • Automotive (including dealerships and accessories)
  • Property
  • Home furnishings
  • Home improvement
  • Fashion and clothing
  • Telecoms and utilities
  • Pensions
  • Loans, credit cards and mortgages
  • Investments & savings
  • Holidays
  • Hotel
  • Airlines
  • Travel booking
  • Health & Well-being
  • Fitness
  • Charities
  • Media & publishing companies
  • Leisure
  • Gaming
  • Legal Services
  • Educational institutions
  • Gambling
  • Dating
  • Employment & Job Alerts
  • Promo/Sweepstakes


Personal Loans & Short-term loans
  • Debt Management Solutions
  • Bankruptcy
  • Individual
  • Voluntary Arrangement
  • Protected Trust Deed
  • Debt Arrangement Scheme
  • Sequestration
  • Debt Relief


Why do we share your information with Third Party Controllers?

We only share your information if you have given explicit consent. This means that you have made a positive action to opt-in and agree to Third Party Controllers contacting you directly or passing on your information to a Sub Processor to contact you. A Sub Processor may be a Call Centre who are employed by a Telecoms or Utility company to inform you about Products and Services that may be of benefit to you, for example.

When you have registered, applied or made an entry on a Data Contributor’s website or app you will have been given the option to agree to third party marketing by the channel/s that you specified. Typically, you will have four options to choose from which are Telephone, SMS (Text Message), Email or Post.

You can select one or all options depending on your preferences. Your ability to process a loan application, enter a competition draw or subscribe to a newsletter is not affected if you choose to decline and opt-out of sharing your information with Third Party Controllers.

How do we process your information?

Your information is processed to:

  • Supply to your data to Third Party Controllers
  • Ensure accuracy by combining data and insights from multiple Data Contributors
  • Restrict marketing communications for consumers registered with MPS or TPS
  • Remove your data from our database and Third-Party Controller databases
  • Respond to your requests for information
  • Update and correct the accuracy of the data
  • Provide you with marketing information about products and services that are listed in the Privacy notice on Data Contributor’s websites.
  • To maintain a suppression file of data that has withdrawn consent for Third Party Controllers
  • Derive information pertaining to individual customers such as Gender, Marital status, Actual and estimated age range, Estimated income, Education level, Household status (head of household, spouse, elderly parent, young adult), Lifestyle interests (e.g. product ownership, interests and hobbies, travel, charities supported etc)
  • Derive information pertaining to Households such as Property type, whether a household rents or owns a home, The estimated value of a home, Length of residence, Number of adults, Telephone number, Presence of children, Estimated Household income
  • Where you have given your explicit consent to share your information with a third-party controller your information may be processed by the companies listed within this Privacy Policy.
  • Third party controllers may contact you by Email, Telephone or Post depending on the level of consent you have given. controllers may contact you by email, SMS, telephone or post depending on the level of consent.

How do you withdraw your consent for marketing?

You can withdraw consent with ease. You can email  with your request to be removed. Please include your First Name, Last Name, Mobile or Email Address and Post Code so we can quickly identify you and remove your information from the database.

It can take up to 28 days to remove your information from all Third-Party Controllers.

Alternatively, you can call us on 0203 916 5500. Our office opening hours are Monday to Friday between 8:30am and 5:30pm.

Please be aware that a Subject Access Request can only be accepted in writing and we cannot give out personal information over the telephone without first taking the required steps to satisfy our obligations to GDPR, the ICO and the Data Protection Act.

You may withdraw your consent at any time.

More useful information to manage your marketing preferences below:

  • Postal Marketing – You can opt out of postal marketing by registering with the Mail Preference Service (MPS) at This is an industry wide service that is administered by the Direct Marketing Association and recognised by the Information Commissioner.
  • Telephone Marketing – You can opt out of all telemarketing activity by registering their details with the Telephone Preference Service (TPS) at The TPS is similar to the MPS but is administered by the Information Commissioner.
  • Email Marketing – Unlike Postal or Telephone channels, there is no industry-wide service to opt out of email marketing. Therefore, consumers should always review privacy policies and marketing opt-in check boxes when registering for services or purchasing products online. Where unwanted email marketing is received, consumers should unsubscribe or use spam filters to prevent future communications.
  • Online Advertising – Marketing data is widely used to inform the advertising that is displayed when browsing online. Whilst digital marketers generally do not know the identity of the individual viewing a page, they are able to understand their likely characteristics based on their browsing behaviour or location in order to display a more relevant advert. If you would prefer not to receive targeted advertising in this way, there are a number of options available.

What information do we aggregate?

When you register your information with our Data Contributors you may provide any of the data fields listed below. We aggregate this information and process it by combining data to create a Single Customer View.

Data Fields:


First Name

Last Name

Date of Birth

Email Address

Mobile Number

Home Number

Home Name



Post Code

IP Address


Time & Capture Date

In addition to the Data Fields that you may input during an application, entry or submission we may also combine data from the publicly available databases listed below at an Individual level, relating to you, or a household level, relating to your household.

How can you access the information we hold about you?

You must make a Subject Access Request (SAR) to access information that we hold about you.

A SAR must be made in writing in the form of an email or written letter.

In order for us to process your request it is our responsibility to identify you and be satisfied that you are the individual whom the data relates to. You cannot make a SAR on behalf of someone else unless you have the required written authority or demonstrable Power of Attorney.

The simplest way to make a SAR is to email us at  or alternatively you can write to us at Data Protection Officer, Permission Media Group, Liberty House, 222 Regent Street, London, W1B 5TR

With any SAR you must include the following information –

First Name


Full Address

The channel from which you have received marketing communication e.g. Telephone Number, Email Address or Postal Address

A copy of a recent Utility bill (or similar) that verifies your address

We may charge you a fee depending on your request and that fee can be up to £10.00 per request.

When have received the information outlined above we will contact you to process your SAR.

For more information and advice on what you are entitled to then please carefully read the information from the UK Supervisory Authority here

Our security measures

We are aware of the importance of safeguarding the information under our control and endeavour to take all reasonable steps to protect it. All data collected through from our data contributors is stored on secure servers, and we have stringent security and confidentiality procedures covering the storage and disclosure of such information in accordance with the Data Protection Act 1998.

However, providing information and transacting over the internet has inherent security risks, and we cannot be held responsible for any breach of security which is outside our reasonable control or not due to our negligence or wilful default.

Changes to our Privacy Policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

How to contact us

If you have any comments or queries about this privacy policy, please email us at or call us on 0207 856 0105.