Search Marketing & Social Media Marketing Services
Search & Social Media marketing are more important than ever before!
Search marketing is a digital marketing strategy used to increase the visibility of a website in search engine results pages. This can be done via Search Engine Marketing (SEM), which involves paying the search engine to be listed in the ‘Sponsored’/ ‘Ad’ section of the search results, or Search Engine Optimisation (SEO), which is the process of tweaking a website and its content to appear in the ‘organic’, or natural, listings below. We believe that both SEM & SEO have a place in the modern search marketing strategy, as SEM provides instant & cost-effective search exposure over the short-term, whilst solid, white-hat, best-practice, content-led SEO can ‘pick up the strain‘ over the longer term to provide even greater exposure and value-for-money.
Social media marketing, on the other hand, is a digital marketing strategy used to increase the visibility of social channels for your users and fans and is ultimately, about engagement. Social media marketing allows brands the opportunity to showcase their values, customer experiences and to communicate more effectively with your prospects and customers, on their terms, in real-time. As with search marketing, there are paid and organic measures that can be taken to improve the social channels of a business or organisation, to drive greater exposure. Paid advertising and organic deployment & engagement can be viewed as easy and affordable to implement, but can quickly become very challenging to manage and costly if implemented poorly. Our social media marketing guru’s are available to assist with every aspect of your social media channel planning, configuration and optimisation. Don’t be left behind or allow your competitors to single-handedly access your audience, without your brand being present and well-presented, within the channels that they consume, at the time they wish to engage and in the format, or formats, they prefer. Social Media is fun, engaging and creative. Don’t delay come speak with us today to see what can be achieved via effective social media marketing.
Don’t delay, speak with us today to see what can be achieved via effective search & social media marketing.
Getting the most from your ‘Marketing Mix’
Getting the ‘Marketing Mix’ right isn’t easy, as we all know. Countless options, time- and attention-poor consumers and business decision-makers, makes an already difficult task harder still. Business-to-Business (B2B) direct marketers are having to engage an ever more savvy decision-maker, who are increasingly protected by gatekeepers & gate-keeping technology, to keep you at arms-length, or who are protective of their time to such a degree, that they are unwilling or unable to talk to you over the telephone. Business-to-Consumer (B2C) marketeers on the other hand, have the challenging and unenviable task of breaking through the noise to reach an ever-more unwilling and uninterested general public, especially millennials, unless you communicate with them on their terms. Coupled to all of this challenge, the relentless pace of technological and socio-political change and more heightened competition in most sectors than ever previous, results in direct marketing being harder today than ever before.
Other ways we can help
Learn more about our other seven disciplines
Our World-Class service scope is encapsulated in the Service Octagon
PMG’s 8-sided Service Octagon represents the primary areas of our experience; however these service themes do not operate in isolation. More often than not, our clients ‘pick and mix’ the precise selection of business development and marketing services, which, when combined, admirably solve the specific marketing and growth challenges they are faced with at that time.
As requirements and business hurdles change over time, the vast array of expertise within the Service Octagon is always available to assist our clients and partners deliver service excellence and customer experiences that exceed expectations, as well as, phenomenal business growth.